Social Media and Music Distribution: An Online Presence May Lead To Success in Selling Music

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Gone are the days when artists had to rely on radio and TV play to get their music out to the public. With the onslaught of technology such as YouTube, Facebook, Twitter, and other social media, music promotion has turned digital. We would not have the likes of Justin Bieber, Kanye West, or Lady Gaga had it not been for their fierce utilization of new media. Music artists need to change with the times, they have to embrace technology, get their feet wet and walk or even run along the avenues of social media or they risk getting left behind, or worse, stuck into the unknown oblivion. Indeed, social media has changed the rules of marketing and music promotion. Having a social media and online presence is now a must for every artist who want to get a headstart in selling songs online.

The music industry has not flourished with new technology; it has decreased its revenue. Yet, music promotion has never been the same. Artists now get more chances of getting noticed by music fans, as opposed to the traditional way of waiting for an A&R guy to get to listen to an artists’ demo CD. However challenging, artists and labels are still figuring out ways on getting creative when it comes to selling music online. Traditional music promotion – radio play, music videos, or live performances – would have to take a backseat to what is the most effective tool today: social media. Should music artists want to get the optimum exposure, they MUST make sure they have an online presence, thereby reinforcing online music distribution channels that sell music online. So what is the magic ingredient of social media in the success of music distribution? Sharing or peer-to-peer recommendation. The “like”, “follow” buttons work wonders for a music artist seeking for an audience to notice, recommend, and influence others within their circle to follow suit. Within seconds music promotion comes into play. And all these may result in the opportunity to sell music, selling your songs online.

Case in point: Justin Bieber. The tween sensation was a boy who can sing with an Internet connection. Uploading his videos of him singing on YouTube, Justin Bieber was gaining an audience and most importantly, a fan base. He was discovered online. His videos went viral and had millions of hits. He got noticed and ultimately, was signed by Usher’s label and the rest is history. To date, Justin Bieber is a social media phenomenon, raking in millions for selling songs and selling albums via traditional CDs AND digitally over iTunes, and other music distribution portals. He has starred in his own 3D concert movie, sold merchandise under his brand, and is dating a Disney Star. Justin Bieber and his management team are social media geniuses.

For top-notch music distribution that could also help you get a headstart in music promotion, choose an online music distribution partner that has a reach of over 750 retailers and mobile partners across 100 countries.

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